Part two: Navigating the New FSC® Trademark Standard (V3-0)

FSC trademark standards are being revised to sharpen clarity and help businesses move away from vague “greenwashing.” Because we know regulatory shifts can feel overwhelming, we’re breaking down the what, when, why, and how of these changes so you can stay ahead of the curve.

One of the biggest additions in V3-0 (specifically Clause 8) is the introduction of the FSC QR label. If you plan to use it, there are strict graphic rules to ensure it remains functional:

• Size Matters: Minimum width is 12mm for portrait and 15mm for landscape.
• Keep it Clear: Use specified colour variations and ensure there is sufficient clear space around the label.
• Placement: Stick to flat surfaces and avoid busy backgrounds that might interfere with scanning.
• The Details: Ensure the QR code is scannable, the product type matches your certification scope, and the landing page correctly links to your organisation’s license code.
• Graphic Guidelines: Be sure to follow the correct QR label graphical guidelines (refer to clause 8 of FSC-STD-50-001 V3-0 for more details).

Graphic Rules for the New FSC Alternative QR Label (Clause 8 of FSC-STD-50-001 V3-0)

When using the new label, the following graphic rules must be followed:

• The organisation should use the FSC QR label in the specified colour variations (8.1)
• The organisation may use the FSC QR label in either portrait or landscape format. (8.2)
• The organisation must ensure that the FSC QR label is of a readable size by scanning devices.
• The minimum size requirements for the FSC QR label are: a) 12 mm in width for portrait format; b) 15 mm in height for landscape format. (8.3)
• The organisation must not place the FSC QR label on any background or surface that would make the label unreadable to scanning devices. (8.4)
• The organisation should position the FSC QR label on flat areas to ensure it remains readable by scanning devices. (8.5)
• The organisation must ensure there is sufficient clear space surrounding the FSC QR label, free from other design elements, to maintain readability by scanning devices. (8.6)
• The organisation may include a border around the FSC QR label. If no border is used, the label elements must not be altered or separated. (8.7)
• The organisation may add promotional statements next to the FSC QR label, such as, “Scan this code to learn more about our FSC-certified [product].” (8.8)

‘Forest for all forever’ Label

The removal of the ‘forest for all forever’ label is a new requirement of FSC-STD-50-001 V3-0. Certificate holders under V3 are not able to use the ‘forest for all’ label, as it could imply absolutes or misinformation. Instead, when choosing a label, the organisation must choose either the FSC standard label or the new alternative QR label.

Promoting Your FSC Certification

One of the most flexible updates in the revised standard: changes to graphic rules and promotional statements. Version 3 FSC-STD-50-001 enables you to adapt promotional statements for different audiences and channels.

Whether you’re explaining the FSC mission, describing your chain of custody, or diving into label details, you can tailor the message to fit your brand. The new 50-001 V1a standard is your foundation and provides you with the framework for managing claims and promotional statements.

Just remember the three golden rules for any trademark use:

• Accuracy: Claims must reflect what FSC actually verifies (certified sourcing and supply chain). Avoid absolute terms like “guaranteed” or “100% eco-friendly.”
• Clarity: Be specific. Avoid generic terms like “green.” The consumer should know exactly what part of the product is certified.
• Relevance: Keep messaging linked to FSC certification rather than generic sustainability claims.

Why is the FSC standard changing?

The latest V3 update is all about two things: improving clarity and tackling greenwashing. By being FSC certified, your business proves its commitment to well-managed forests and verified supply chains.

This new standard ensures that your sustainability claims are tangible, internationally recognised, and most importantly honest. FSC is tightening the rules so that labels can’t be used for misleading “green” claims.